In the saturated world of real estate marketing, it often feels like every strategy has been beaten to death and regurgitated over and over again. As a real estate agent, you may have watched hundreds of videos and read countless articles on different marketing strategies, tips, tools, and resources to generate leads and market yourself. But in this article, we will discuss six real estate marketing ideas that you probably haven’t thought of before. These unique ideas can help you differentiate yourself, attract clients, and take your business to the next level.
Lead Magnets
A lead magnet is a valuable downloadable document, usually in the form of a PDF, that provides information and context on a specific topic. Creating a lead magnet, such as a buyer’s guide, seller’s guide, relocation guide, or home moving guide, allows you to differentiate yourself and provide valuable information to potential clients. For example, if you live in a popular relocation destination like Florida or Texas, you can create a relocation guide that discusses the lifestyle, amenities, and the unique value proposition you provide as a real estate agent. Using funnels, you can offer this guide as a downloadable PDF in exchange for people’s contact information, allowing you to build a list of leads and start building momentum in your business. To enhance the value of your lead magnet, consider embedding videos into it. This way, you can direct readers to your YouTube channel, increasing your visibility and attracting more subscribers and clients. There are a variety of ways to advertise your lead magnets, pick the one that works for you, but don’t be afraid to try new ones.
Virtual Education-Based Sessions
With the rise of virtual meetings and platforms like Zoom, hosting virtual educational events can be a powerful way to provide value to potential clients. These sessions allow you to educate your audience about the real estate process, market trends, and your unique approach. By offering these sessions, you eliminate the inconvenience of in-person meetings and create a more comfortable and non-salesy environment. This approach can attract buyers, investors, and other potential clients who are interested in learning more about the real estate market.
Pre-construction and New Development Home Tours
This marketing idea has been a game-changer for many real estate agents. If pre-construction or new development properties are prevalent in your market, you can take advantage of the growing interest in these properties by offering virtual tours. This strategy works especially well as a new agent in a new market. By showcasing the latest properties and developments, you can attract potential clients who are looking for the next hot opportunity. This approach can be particularly effective because builders often offer agents a commission, even for highlighting their properties without representing them directly. By strategically setting up partnerships with builders, you can create a steady stream of clients who are interested in these properties.
YouTube Ads
While many real estate agents focus on Facebook, Instagram, and Google ads, YouTube ads can be a powerful marketing tool, especially with the use of in-market audiences. Unlike other platforms, YouTube allows you to target people who are confirmed to be in the market to buy, sell, or invest. This targeted approach minimizes the need for prolonged follow-up and allows you to reach potential clients who are ready to take action. While YouTube ads may require a higher investment and the ability to create engaging videos, they can provide excellent results by directly reaching people actively searching for real estate services.
Instagram Reels Ads
Instagram Reels has gained significant popularity due to its high engagement levels. As an early adopter of Instagram Reels Ads, you can differentiate yourself and leverage the platform’s current popularity. Instagram recently released the option to run ads on Reels, providing a unique opportunity to showcase your expertise and attract potential clients. By creating educational and engaging Reels that focus on your market, you can reach a wider audience and increase your brand awareness. Being one of the few agents running ads on Instagram Reels can give you an edge over your competition and help you attract clients while the platform is still relatively new and favorable.
Weekly Email Newsletter
Sending out a weekly email newsletter can be a great way to stay top of mind with your clients and show that you provide value beyond the typical market updates. To take it a step further, embed your YouTube videos into the newsletter instead of just sending a PDF market report. By providing dynamic video content, you offer a more engaging experience and increase the likelihood of your clients sharing the video link with others. This approach can help you remain relevant in your clients’ minds and position yourself as a real estate agent who goes the extra mile to deliver valuable information.
Implementing these marketing ideas can help you stand out from the competition and attract more clients. Whether it’s offering lead magnets, hosting virtual educational sessions, providing pre-construction home tours, running YouTube or Instagram Reels ads, or sending out engaging weekly email newsletters, these strategies can help you build your business, increase brand awareness, and establish yourself as a trusted real estate professional in your market. So, why not give these ideas a try and see the positive impact they can have on your real estate career?
